10.2.11

Small Business, Small Steps: Advertising

decor8 - press

On Tuesday I got a wonderful surprise - English Muffin was featured on the decor8 design blog. This is huge, friends. Huge. Every Tuesday blogger Holly Becker rounds up her five favourite Etsy shops, and this week my little English Muffin got a nod. I couldn't be more pleased. My Etsy shop has been bumpin' ever since, and between packaging orders, communicating with customers and dashing to the post office (I spent $91 on shipping yesterday) I had a little realization: I need to get more eyes on English Muffin. I believe there is a way to do this, ah yes... advertising.

As I've mentioned before, I'm a bit of a Frugal Fanny and try not to spend more money than I need to. Up until now, this method has served me pretty well. It's allowed me to test the waters, showing me that even with my minimal investment (aka risk) I have something viable here in English Muffin. However, lately as I plan for the future and think about how to grow my business, I keep facing this pesky "you've gotta spend money to make money" mantra repeating in my head, which brings us back to advertising.

I'm thinking of starting small, a little English Muffin ad carefully placed on a relevant blog. This week I had the benefit of decor8's prime real estate, and there is of course no substitute for the endorsement of a trusted blogger, however with even a fraction of that exposure I think an English Muffin ad would be a good investment.

So friends, are there any blogs you love that you think might be a good fit with English Muffin? Have you had any experiences with advertising that you'd like to share? I'd really appreciate any tips!

Have a wonderful Thursday,
xo bess

10 comments:

  1. I have lots to tell you on the subject, but I'm going to email you...soon. bout to walk out door to take son to preschool. will email you asap! :)

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  2. I advertised my etsy shop on "oh hello friend, you are loved". I noticed a lot more traffic from it, but I do not know of any sales directly linked to being on the blog. What I have noticed is some blogs when you sponsor them do a posting about all of their sponsors. I would expect that would help to generate a lot more traffic/sales. I wonder though if I had linked my advertisement to my blog if it would have been more successful because following a blog is less of a commitment than making a purchase - if that makes sense.

    congrats on your feature!
    Katie

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  3. This is so exciting! Congrats on being featured...your shop is adorable :)

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  4. Congratulations on being featured! Well deserved. Unfortunately, I have no advice for you but would love to see what others write. It's something I'm thinking of offering on my site (advertising) but not really sure how or where to dive in.

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  5. Ooh congratulations!! That's fabulous. I don't have any experience with blog advertising to share with you but I'd hazard a guess that if you choose a blog that you love, that has a personal, genuine rapport with readers, and that caters to the audience you want, you can't go wrong :) Also, since you'll be participating in Puces Pop, might not hurt to have an ad that says exactly that. xo

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  6. So great that you were mentioned on Decor8! I got so many queries about being featured on my blog and it bothers me that people expect free advertising for their business but do nothing to support the blogs they claim to value so much!

    So, it delights me that you're considering advertising on some blogs. I would say target those blogs that you love, whose content meshes with your product and carefully monitor your ROI!

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  7. congrats on the decor8 feature. that is huge!

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  8. that is fantastic..i love your work!

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  9. That's awesome! I love reading decor8!

    Rambles with Reese

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