Lately I've been playing around with some new names for my business. In the beginning, when my focus was to create a line of educational products to help children learn English, the name English Muffin seemed like a perfect fit. However, as my business has evolved and grown, it seems to be headed in a bit of a different direction. I'm no longer teaching English in Vienna, but working on expanding my line to nursery decor and clothing for babies and children. Also, now that we are living in Montreal, there's the whole French/English thing in Quebec to consider, and I wouldn't want to shoot myself in the foot because the word English is in the name of my company (and French is a much lovelier language anyway!).
So, to change the name of one's business? Good idea? Bad idea? And the bigger question, what to change it to?
In terms of operating a business, if you do it under your legal name it saves you the time and cost of registering it with the government. I was thinking if I operated under "Bess Callard Designs" then each of my lines could have it's own name. For example, the onesies could be called "X" and the prints and posters could be "Y" and so on and so on. Does this get too confusing though? And then I'll just have to think of that many more names... hum.
In other news, the onesies are coming along (slowly but surely). I'll have my updated T'do list on the blog by the end of the day.
Have a great Wednesday!